A native of the Surrey burbs just south of London, Chaz has been creating branded content for wide variety of brands and musicians for the last 16 years.

As Creative Content Director at Iris London, I’m involved in shaping ideas from initial concept through to production. Staying closely involved throughout the creative process to ensure every piece of work bangs.

I started my career in the music industry, working with some of Britain's biggest artists at a time when online video was transforming the way audiences consumed entertainment. It gave me an instinct for what people choose to watch, share and engage with, and that's shaped the way I approach creative ever since.

Today, I help brands tell stories through entertainment-led video content that feels native to culture. I want to want to watch it too! 

Alongside traditional production, I'm continually exploring how emerging generative AI tools can elevate the creative process. From ideation and visual development to smarter production workflows.