Samsung S25 Ultra x Google Gemini
The brief was to showcase Samsung and Google Gemini without making it feel like a product demo.
For me, it started somewhere else entirely: making a skate film people would genuinely want to watch.
Inspired by the impossible worlds of the skate games we grew up playing, Skate Kingdom transformed dream skate spots into real locations. Working with KJordy and Team Galaxy Skate, we turned an airport and a historic dockyard into unexpected skate parks, creating films where every obstacle became part of the line.
Gemini Live and the camera features were woven naturally into the experience, allowing us to point out unexpected details around the locations, uncover the history and hidden features of each space, and reveal information in a way that felt like part of the adventure rather than an interruption.
The result was branded entertainment that led with culture and personality. The audience came for the skate film; they left having experienced the product in a way that felt intuitive, useful and entertaining.
Skateboarding over historic artifacts and through live airports comes with it’s fair share of challenges. So I’m sorry to the producers - but it turned out proper cool though right?